Adobe Premiere Pro includes a variety of audio and video effects that you can apply to clips in your video program. An effect can add a special visual or audio characteristic or provide an unusual feature attribute. For example, an effect can alter the exposure or color of footage, manipulate sound, distort images, or add artistic effects. You can also use effects to rotate and animate a clip or adjust its size and position within the frame. The intensity of an effect is determined by values that you control. The controls for all effects can also be animated using keyframes in the Effect Controls panel or Timeline panel.

Adobe Premiere Pro has Fixed effects and Standard effects. Standard effects generally affect a clip’s image quality and appearance, while Fixed effects adjust the clip’s position, scale, movement, opacity, speed, and audio volume. By default, Fixed effects are automatically applied to every clip in a sequence, but they make no changes to the clip until they are manipulated.

You can create and apply presets for all effects. You can animate effects using keyframes and view information about individual keyframes directly in the Timeline panel.