If you do nothing more than present text, graphics, animation, video, and sound to users, you're creating the equivalent of a television commercial. At best, it will entertain and inform; at worst, users will ignore it. It's a passive, one-way form of communication.
Interactive multimedia holds the key to active, two-way communication. Each interaction provides an opportunity for the user to respond to the program or to other users. You can record and evaluate each response, and you can control which part of the piece the user goes to depending on the response.
You can tailor a multimedia piece to the unique needs of each user. Users can also control the information presented to them. They can navigate through the piece, set the pace, try out procedures, take tests, play games, get further information, and track their own progress. At the same time, you can record information about users: which paths they take, the time they take to respond, the results of tests, what information they receive, and much more.
Macromedia Authorware makes it easy to create a wide variety of interactions with buttons, hot spots, hot objects, hot text, pop-up menus, text-entry fields, and drag-and-drop.
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